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"Using firm contracts in uncertain situations carries significant commercial risks," says Albert Sanchez-Graells, a professor at the University of Bristol Law School who has been researching NHS contracts for more than 15 years.
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Nature, Published online: 26 February 2026; doi:10.1038/d41586-026-00622-9
当时的年轻消费者热衷于彩妆，且有着明显的“想用大牌质感、但不愿承担高价”的痛点，因此完美日记以大牌平替为核心定位，聚焦眼影、口红、粉底液等入门级彩妆大单品，用极具亲和力的价格快速打开市场。动物眼影盘、小细跟口红等产品，凭借高颜值包装与贴近大牌的配色思路，迅速成为爆款。